One of the books while I read, I found less interesting was "Understanding Media" by Marshall McLuhan. So little interesting that the thing that struck me most was his assertion that the disappearance of the spittoon, before and after the offices everywhere, was the entry into employment of typists. A female presence in a world hitherto male-male refined the rough chewing tobacco at the point of causing the disappearance of that object.
The rest of what he wrote, medium hot, cold, and the medium is the message I remember it less vaguely.
At this point I could finish the post, if not that, years later, I saw a documentary on Swiss TV in which they showed an experiment done by the son of McLuhan, Eric.
The experiment consisted in the projection on a canvas, like the screen cinema, a movie. Except that, unlike what happens in the halls, the public was ready before the middle of the screen, as is the cinema, while the other half behind, so to see the scenes in a situation similar to that of television where the source light is viewed directly.
At the end of the projection to the public was given a sheet of paper, the investigators asked to describe what they saw. I do not remember if this explained at least in summary form of documentary film that they were
descriptions of those who were in the situation of the movie were the most objective, describing those who had seen and what the actors did or said while the descriptions of those who were on the other side of the screen were more marked by the subjectivity and the emotions they felt.
Now, as I write at the monitor, I'm thinking of the web in general and Second Life in particular.
In second life the emotion word used a lot. I feel the
often, especially when I feel excluded and when it comes, or rather, when I speak of the erotic games.
Want to see what this is all just the fault of the monitor?
PS (adding 24/02/20011 15:15)
I found a description the experiment and what it's called, Fordham experiment, here is the link:
http://www.facebook.com/pages/Fordham-Experiment/136937046329180
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